Smart TV Move Campaign

Amazon Fire TV tasked us with getting people talking about the new Toshiba Fire TV. Research showed most consumers replace TVs every 7–10 years, so they’re living with outdated tech. We built “Smart TV Move,” a funny, relatable platform that spotlights the moment you realize it’s time to upgrade.

Amazon Fire TV

Results

  • Delivered a broadcast TV spot plus multi-length cutdowns for OTT, social, and display

  • Rolled a single humor-led concept across every placement for a cohesive, conversation-starting campaign

  • Shipped a trafficking-ready asset library on time and on budget

  • Partnered with paid media to A/B test variants (lengths, opens, CTAs) and prioritize top performers

My Role

  • Led day-to-day client service with client teams and partners

  • Coordinated pre-pro, on-set, and post—keeping creative, production, and media aligned

  • Oversaw asset versioning across broadcast, OTT, social, and display

  • Managed approvals/feedback and delivery timelines across partners

  • Collaborated with paid media on A/B test plans and creative optimizations

“Smart TV Move” married classic, broadcast-level craft with a data-driven rollout, turning a single insight into an integrated campaign that scaled cleanly across channels. I kept the production pipeline tight, the creative consistent, and the media execution adaptable—showcasing buttoned-up client service on a large, fast-moving launch.

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