For Scores podcast Social Media Management
Disney Music’s For Scores podcast, spotlighting the composers and creative forces behind iconic film and TV scores, had a loyal listener base but lacked a strong, scalable presence on social media. The challenge was to expand into new platforms like TikTok, elevate existing channels, and create a social strategy that captured the depth of the podcast while driving measurable growth.
Disney Music
Results
+56% audience growth across platforms
19.4% engagement rate on Instagram
8,713 new TikTok followers within the first months of launch
Built a repeatable content system to support ongoing podcast seasons and episodic content
My Role
Directed content ideation, asset creation, and content calendars
Launched and scaled TikTok to nearly 9K followers in the first months
Balanced organic + paid strategies to maximize visibility
Produced wrap reports with recommendations for ongoing growth
Impact
The strategy transformed For Scores from an audio-first property into a digital brand extension with real momentum. By pairing platform-specific content with smart use of paid and organic distribution, I helped Disney Music drive consistent growth, strengthen engagement, and set up a repeatable framework for future podcast seasons. It was a clear example of how I can own social media end-to-end, and turn a stagnant presence into a high-performing channel mix.