Riot Games
Global Content Audit + Strategic Optimization
The Assignment
Riot Games needed a clear, big-picture view of its existing content ecosystem and internal processes. The challenge was to evaluate how content was being created, distributed, and measured across different teams and regions—and provide a strategy that aligned stakeholders and maximized impact.
My Role
Conducted a full audit of content performance across channels and markets
Led stakeholder interviews to understand team goals, roadblocks, and overlaps
Synthesized findings into actionable recommendations for content strategy and process alignment
Delivered a playbook for leadership to use as a guide for future campaigns
The Results
Created a unified content strategy framework adopted across multiple regions
Reduced duplicative efforts by identifying overlapping initiatives and streamlining processes
Equipped leadership with clear insights into content ROI and audience engagement opportunities