Microsoft Surface x Junk Kouture

Microsoft Surface

Microsoft Surface wanted to connect with Gen-Z through a creative, youth-driven partnership. By teaming up with Junk Kouture, a global sustainable fashion competition for students, the challenge was to build a campaign that showcased Surface as the go-to device for creativity, innovation, and design.

Results

  • $4.2M media value generated (surpassing the $3.5M goal)

  • 151M total impressions (vs. 100M goal)

  • 94.3% positive sentiment across campaign mentions

  • Increased Surface visibility among Gen-Z audiences in a meaningful way

My Role

  • Developed campaign strategy aligning Surface’s goals with Junk Kouture’s mission

  • Managed cross-functional teams across creative, and event activations

  • Oversaw asset creation and delivery across global channels

  • Navigated multi-stakeholder approvals with leadership

The campaign not only surpassed every benchmark but also positioned Surface as a natural, authentic fit within youth-led creativity and sustainability. It highlighted my ability to lead global brand partnerships end-to-end; balancing strategy, creative execution, and multi-partner collaboration to deliver results at scale.

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Riot Games